In Covid times, with a majority of the world still in the grips of a lockdown, the need for escapism and entertainment is of paramount importance. This is among the main reasons Zee Africa, decided to launch Zee Alem, an Amharic language channel, aimed at a wide audience on the African continent. And within 4 months of its launch, Zee Alem is making waves in the African market. Along with Zee World (English) and Zee Magic (French), Zee Alem is set to become a new local favourite in the months and years to come!

Zee Alwan has enjoyed 8 glorious years in the Middle East. This is a result of daring to be different. Rather than simply replicating the staid old formula of dubbing existing Hindi content into Arabic, and rebroadcasting, Zee Alwan has always innovated and brought original, local language content to the diverse audience sets across the Middle East. As one of the pioneers of Bollywood entertainment in the Middle East, a large repertoire of Hindi Blockbusters are always in the mix, little wonder then that the channel is a must have and delivers entertainment and happiness to millions in the region!

At Zee International we are always on the lookout to surprise, thrill and delight our audiences. We constantly update our programming with the times and the festive season is no different. We have introduced three new shows to great reception. A comedy in the form of Ram Pyaare Sirf Hamare, follows the misadventures of the titular character and his suspicious, but doting wife. Apna Time Bhi Aayega is the inspirational tale of a watchman’s daughter and her struggle to educate herself and break through the proverbial glass ceiling. Finally Hamariwali Good News is the remarkable tale of the modern family and an empathetic mother-in-law, who becomes her daughter-in-law’s surrogate, in order to help complete her family.