In Covid times, with a majority of the world still in the grips of a lockdown, the need for escapism and entertainment is of paramount importance. This is among the main reasons Zee Africa, decided to launch Zee Alem, an Amharic language channel, aimed at a wide audience on the African continent. And within 4 months of its launch, Zee Alem is making waves in the African market. Along with Zee World (English) and Zee Magic (French), Zee Alem is set to become a new local favourite in the months and years to come!
Zee Alwan has enjoyed 8 glorious years in the Middle East. This is a result of daring to be different. Rather than simply replicating the staid old formula of dubbing existing Hindi content into Arabic, and rebroadcasting, Zee Alwan has always innovated and brought original, local language content to the diverse audience sets across the Middle East. As one of the pioneers of Bollywood entertainment in the Middle East, a large repertoire of Hindi Blockbusters are always in the mix, little wonder then that the channel is a must have and delivers entertainment and happiness to millions in the region!