ZEE TV, the flagship channel of ZEE Network was launched in October 1992. With over sixteen years of its launch, ZEE TV has driven the growth of the satellite and cable industry in India. The popularity of ZEE arises from its understanding of Indian culture and beliefs which are depicted in its programming. Realizing its strength in programming and the need for Indian entertainment in the overseas market, the company launched ZEE TV in The US in 1998. With a reach of more than 173 countries and access to 1+ Billion viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. The popularity of Zee TV arises from its understanding of Indian culture and beliefs that are reflected in its programming. Zee TV’s content library delivers a variety of choices for the great Indian middle class ranging from non-fiction formats that celebrate the talent of India’s common man to fiction shows that deliver strong messages and drive positive change in society while entertaining viewers. Zee TV’s content resonates with its core ethos – ‘Aaj Likhenge Kal’ that aims to inspire viewers to take charge of their destinies giving wings to their dreams and aspirations. Keeping the South Asian entertainment need in mind, Zee TV USA has launched a number of acclaimed shows like Made in America, Those Who Made It, Break Through The Crowd and America’s Smartest Family for the local market.

 
Zee Cinema showcases the best in-class Hindi Movies which have cemented Zee Cinema’s position as the No.1 Hindi Movie channel. The channel brings quality entertainment to the South Asian diaspora spread across North Americas. Committed to providing quality viewing avenues to movie buffs, Zee Cinema maintains a forward outlook towards entertainment by acquiring not only recent hits, but also in-production titles with a strong ensemble cast and industry buzz. The channel’s archives feature the best content in the industry, from varied genres including action, comedy, romance, family entertainers, etc., matching the entertainment needs of audiences across geographies, tastes, preferences, cultural and age demographics. The collection boasts of more than 4200 movies with leading Bollywood superstars including Aamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Deepika Padukone, Priyanka Chopra, Katrina Kaif, Amitabh Bachchan, Ranbir Kapoor, Anushka Sharma, Hrithik Roshan, Ajay Devgn, Alia Bhatt, Tiger Shroff, Ayushmann Khurrana and many more.

 
Jivi! is a Lifestyle channel broadcast in Russian. It features the best of entertainment including soaps, series, movies etc.

Zee Russia is a GEC in Russian launched in July 2007. It airs Zee TV and &TV series dubbed into Russian and movies from Bollywood. It is a very popular channel among the masses.